Rentokil Singapore named a Superbrand

03 September, 2008

Rentokil Singapore received its second Superbrands award, a recognition that customers support and trust in this brand which has been in Singapore since 1964. Rentokil Singapore is part of a global network that is present in more than 50 countries; the company has always maintained efforts to leverage on its global expertise and customise it to suit local needs.

In early 2008, Rentokil embraced a new branding strategy with the global tagline,"The Experts in Pest Control" and a refreshed, professional look for its ambassadors - the service technicians and their service vehicles. This global brand positioning is an initiative by Rentokil to differentiate and strengthen the business.

The Superbrands award is a great motivation for Rentokil Singapore to continue its work in providing high quality and safe pest management solutions to its customers from the residential, commercial, industrial and government sectors.